The Concrete Initiative brochure
Concrete is the most widely-used construction material in the world. It is part of our everyday lives. However, its ubiquitous nature often means it is taken for granted. The Concrete Initiative aims to increase awareness of its essential role in creating a sustainable construction sector in Europe. In this publication, we outline how concrete can positively contribute to the three pillars of society, namely Society, Economy and the Environment. We also highlight ways in which EU policies need to be adapted, as well as our commitments.