In mid 2014, the European Commission published a Communication which focused on resource efficiency opportunities in the building sector (COM 2014/0445). Initially, this communications was due to focus on “sustainable buildings”.  Unfortunately, this was not the case as not only was the title of the final modified, but also the focus of the content which stood squarely in the environmental segment of sustainability. Society and economy appeared, regrettably, to have fallen by the wayside.